Luke is considering the various options available to him to promote an energy-drink, Turbozade, that is seeing decreasing sales volumes after having peaked some time back
Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up?
A) advertising
B) direct marketing
C) events and experiences
D) sales promotions
E) publicity
D
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Use the information in Table 13.6. What is the total load-distance score for the two plants if Plant 1 is located at the center of gravity serving A, B, and C, and Plant 2 is at the center of gravity serving D and E?
(Assume Euclidean, or straight line, distance.) A) less than or equal to 240 B) more than 240 but less than or equal to 260 C) more than 260 but less than or equal to 280 D) more than 280
Zoning is a system for mixing types of business and industrial activities to make maximum efficient use of the area
Indicate whether the statement is true or false