Governments in nations that are targeted by others for trans-border broadcasts rarely see these efforts as benign and usually attempt to block them

Indicate whether this statement is true or false.

TRUE

Communication & Mass Media

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Audiences for specific media content becoming smaller and more defined is known as

A. globalization of media. B. audience fragmentation. C. erosion of distinctions among media. D. concentration of media ownership.

Communication & Mass Media

Felix has just finished a lecture on the origins of the universe. A member of the audience comes up to tell him that he could not understand the lecture because Felix kept referring to something called cosmic microwave background radiation that the audience member did not understand. What went wrong with this lecture?

A. The context of the speech was poorly chosen. B. Felix did not use the appropriate frame of reference. C. Felix encoded his message in a way the audience could not understand. D. The receivers did not use the appropriate frame of reference.

Communication & Mass Media