The Industrial Revolution marked the beginning of the growth of marketing research

Consumer preferences for alternative product concepts can be measured through ________, a method for deriving the utility values that consumers attach to varying levels of a product's attributes

A) concept testing B) perceptual mapping C) gap level analysis D) conjoint analysis E) morphological analysis

Because information is scarce,

A) equity contracts are used much more frequently to raise capital than are debt contracts. B) monitoring managers gives rise to costly state verification. C) government regulations, such as standard accounting principles, can help reduce moral hazard. D) all of the above are true. E) only B and C of the above are true.