The early leaders of the American Revolution were brilliant PR strategists who were able to rally the needed support for Independence from England. Using concrete examples, describe at least three different PR techniques they successfully employed in their campaign to win the minds of the colonists
What will be an ideal response?
• Popularized slogans such as "taxation without representation is
tyranny.". This captured important key messages in a memorable
way
• Sam Adams, "press agent of the Revolution" organized Committees
of Correspondence to spread anti-British propaganda
• Distributed newspapers and PR pamphlets such as Payne's
Common Sense to urge colonists to fight for independence
• Created newsworthy events such as the Boston Tea Party to
tangibly demonstrate what they were fighting against
• Gave fiery speeches to rouse the colonists to take up the cause of
liberty
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The attention you, as the speaker, must pay to motivational appeals increases proportionately with the "voluntariness" of the audience's presence
Indicate whether the statement is true or false
Patricia showed a video clip from a popular movie to her class of 24 students at the beginning of her five-minute presentation. The clip lasted approximately a minute and a half and was shown on a television. Was this a good idea?
a. Yes; video creates audience interest in your presentation. b. No; she probably needed to project it on a large screen to accommodate people sitting on the back row. c. No; video often breaks the flow of a presentation. d. No; the clip was probably too long in proportion to the length of her presentation.