One of the negative stereotypes about Gen Y members of the workforce is that their strong work ethic embarrasses older workers

The Walt Disney Company's decision to build a theme park in France provides an excellent vehicle to understanding SRC (Self-Reference Criterion). All of the statements listed below portray this meaning except:

A) Disney executives believed there is virtually unlimited demand for American cultural exports. B) French are sensitive about American cultural imperialism. C) Consuming wine with the midday meal is a long-established custom which was not realized by Disney executives. D) Disney executives were blinded by their prior success and ethnocentrism. E) The SRC can be a powerful negative force in global business.

Conducting a health fair at a local hospital is an example of:

A) sponsorship marketing B) event marketing C) cause-related marketing D) tie-in marketing