A cognitive message strategy is a presentation of rational arguments or pieces of information about a good or service

In public relations terms, Facebook is an ideal tool for ________

A) sharing news, photos, and videos B) insulating top management from media C) driving key publics to mainstream media D) sharing blog content on key topics

One of the best sources of intelligence in the scanning process is employees working in foreign countries targeted for market entry

Indicate whether the statement is true or false