Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings Macy's typically charges a relatively high markup, but also holds frequent sales, in particular offering discounts to customers who use a Macy's credit card. These are examples of Macy's adjusting the ________ element of the 4 Cs of the marketing mix.

A) customer value
B) cost
C) convenience
D) channel
E) credit

B

Business

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Jennifer works for Macy's in Chicago. Because Jennifer buys some of her clothing at the store, she is classified as an internal customer

Indicate whether the statement is true or false.

Business

Arrivals at a fast-food restaurant follow a Poisson distribution with a mean arrival rate of 16 customers per hour. What is the probability that in the next hour there will be exactly 12 arrivals?

A) 0.0000 B) 0.0661 C) 0.7500 D) 0.1322 E) None of the above

Business