Jon's employees have a lot of personal respect and admiration for him. As a result, they are very loyal to him. This is an example of __________ power.

Job enrichment is

a. giving an employee more tasks while paying at the same level. b. expanding a job horizontally. c. a result of downsizing, as employees must cover the duties of the departed employee. d. giving an employee a title which suggest he or she has more responsibility, but in fact does not. e. expanding a job vertically.

The concept of guerilla marketing was created by:

A) Jay Livingstone B) Conrad Hilton C) the Marlboro company and Philip Morris D) Jay Conrad Levinson