Folks Southern Kitchen advertises in the local newspaper a special $7.99 lunch special at any of its outlets during March. What type of promotion is being used?

When a marketer tries to alter a consumer's beliefs about a company's brand to get the consumer to rethink a purchase decision, the marketer is using ________

A) psychological repositioning B) competitive depositioning C) positioning D) repositioning E) biased positioning

Cover letters should:

a. identify the job you're applying for b. set a neutral, objective tone by avoiding overt enthusiasm c. leave out mention of qualifications to avoid redundancy with the resume d. all of the above