Compare and contrast marketing concept with product and sales concept

What will be an ideal response?

Answer: The product concept views the primary purpose of a business as making things, not satisfying customers. As markets evolved and competition heated up, the sales concept began to take over, which emphasizes building a business by generating as many sales transactions as possible. The customer features more prominently in the sales concept, but only as a target to be sold to, not as a partner in a mutually satisfying relationship.
In contrast, today's most successful companies tend to embrace the marketing concept, the idea that companies should respond to customers' needs and wants while seeking long-term profitability and coordinating their own marketing efforts to achieve the company's long-term goals. These customer-focused companies build their marketing strategies around the goal of long-term relationships with satisfied customers. The term relationship marketing is often applied to these efforts to distinguish them from efforts that emphasize production or sales transactions.