Which of the following best represents economy for a continuing public relations effort?

In the introductory phase, the growth rate and the size of the market are high

Indicate whether the statement is true or false

The firm's before-tax cost of debt is ________. (See Table 9.2 )

A) 7.7 percent B) 10.6 percent C) 11.2 percent D) 12.7 percent