What do encoding and decoding mean?
What will be an ideal response?
Answer: Encoding involves the source's selection of words, images, and other forms of communication to create a message. Decoding involves the receiver's attempt to produce meaning from the source's message. In successful cross-cultural communication, the source must understand how a message will be decoded before it can encode it.
Communication & Mass Media
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topic. Indicate whether the statement is true or false
Communication & Mass Media
A responsible public relations writer should be a thinking, constructively critical and contributing member of the organization
Indicate whether the statement is true or false
Communication & Mass Media