Which of the following promotion categories is most likely to include the use of displays, discounts, coupons, and demonstrations?
A) sales promotion
B) direct marketing
C) horizontal diversification
D) public relations
E) advertising
A
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Charles recently learned about the Golem effect, and he is concerned that he may have unwittingly set this into motion with his employee Beth. All of the following are ways for Charles to help offset the Golem effect with Beth, except ___________.
a. increasing his expectations of Beth and let her know of these higher expectations b. providing Beth with more challenging work tasks c. having Beth work out her low performance on her own d. spending more time providing Beth with instruction on how to do her job
Which one of the following is an advantage of LIFO?
A) In periods of rising prices, less income tax is paid. B) In periods of rising prices, more holding gains are reported in net income. C) Record keeping and financial statement preparation are easier. D) Conservative income statements and balance sheet disclosures result from falling prices.