Simulated test marketing can help a company determine where in a store a product should be placed to maximize sales

Discuss how you would build strong brands over time

What will be an ideal response?

Which of the following would be most important to determine in deciding whether to outsource some of Echo's value-chain activities?

A) What are the long-term strategic goals and objectives of Echo? B) Do engineers working in Echo have the ability to speak one or more European languages? C) Are Echo employees generally afforded a high degree of workplace freedom? D) Does Echo intend to increase its annual budget for innovation?