Which of the following are uses of crowdsourcing that have been shown to be successful?
a. an organized competition where teams volunteer to solve a problem by a deadline to win a cash prize
b. hiring temporary or contingent workers
c. organizing an in-house team to solve a manufacturing issue
d. funding multinational corporations through online drives
a. an organized competition where teams volunteer to solve a problem by a deadline to win a cash prize
b. hiring temporary or contingent workers
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Perdue's cogent reason why a target market should buy its chicken is "More tender golden chicken at a moderate premium price," also known as its ________
A) customer-focused value proposition B) competitive frame of reference C) points-of-parity D) straddle positioning E) perceptual map