The marketing manager for a company that manufactures pet foods wants to base the marketing strategy he implements for the company's products on the product life cycle stages. In order to do this, what should he do?
a. Add new ingredients to products that enter the maturity stage of the produAct life cycle.
b. Change all private brands to generic brands once a product reaches the maturity stage.
c. Create a line extension for every product the company makes as soon the product leaves
the introduction stage of its product life cycle.
d. Change the labels on its products as they change stages of the life cycle.
Ans: a. Add new ingredients to products that enter the maturity stage of the produAct life cycle.
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