Explain the purpose of brand tracking and describe the three components that form the basic architecture of the brand tracking process

What will be an ideal response?

Brand tracking is one means of monitoring brand health among consumers. The three components of the brand tracking model are media recognition, brand recognition, and brand attributes. The brand tracking process typically begins with an assessment of the recognition and influence of advertising and other forms of marketing communications on consumer attitudes toward the advertised brand. After marketers determine which media channels exposed consumers to a brand and how those consumers recognize the brand, marketers explore the attributes that those consumers associate with the brand.