One of your classmates asserts that advertising, marketing research, and brand management are redundant expenditures because a firm can obtain the same information by simply looking at what customers are already buying
Which of the following is not a response you might offer her?
A) If a firm successfully manages its brand, customers become less price sensitive as they perceive fewer substitutes for the firm's brand.
B) Advertising and brand management allow a firm to create an entry barrier which will insulate the firm from competition and from undertaking further product innovations.
C) Conducting market research is a good way for firms to keep abreast of changing consumer tastes and preferences.
D) Marketing research could allow a firm to identify new market opportunities and at least, in the short run, a firm can make a profit supplying products to this market segment.
B
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All of the following are government purchases except
A) the salary paid to Senator John Cornyn of Texas. B) the presidential pension paid to former President George H.W. Bush. C) the purchase of a new office building for the CIA. D) the purchase of new radar tracking equipment for the Navy.
The interest rate that the Federal Reserve pays banks on the reserves they hold is called the
a. open-market rate. b. discount rate. c. preference rate. d. None of the above are correct.