What traditional elements should be incorporated into packaging design and what are the new trends that impact packaging?
What will be an ideal response?
Traditional elements of packaging include:
1. Protect the product inside
2. Provide for ease in shipping, moving, and handling
3. Provide for easy placement on store shelves
4. Prevent or reduce the possibility of theft
5. Prevent tampering
New trends in packaging include:
1. Meet consumer needs for speed, convenience, and portability
2. Must be contemporary and striking
3. Must be designed for ease of use
Business