One of the most widely used metric tools for quantifying social media activity is ______.

a. Audience Metrics
b. Reach Predictor
c. Social Insights
d. Google Analytics

d. Google Analytics

Communication & Mass Media

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The process of sorting through large amounts of content to present the best posts in an organized and professional manner is called ______.

A. content strategy B. content curation C. content promotion D. content ideation

Communication & Mass Media

Dr. Smith is upset that Mrs. Hernandez isn't taking her blood pressure medicine as prescribed. Initially, he tried to be nice and speak to her in layman's terms. Now, he speaks to her in an authoritative tone, using medical jargon to describe the perils of not taking the medicine. In the context of Communication Accommodation Theory, which of the following accommodation strategies does Dr. Smith employ?

A. convergence B. face-saving C. divergence D. overaccommodation

Communication & Mass Media