Which of the following is a conventional consumer marketing channel?
A) producer to business distributor to end consumer
B) producer to wholesaler to retailer to end consumer
C) producer to end consumer to business customer
D) producer to retailer
E) producer to business distributor to business customer
B
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If you find several target markets to whom you intend to market by using different marketing mixes you are practicing _________________.
a. Undifferentiated strategy b. Differentiated strategy c. Focused strategy d. Concentrated strategy
According to research done by Julie Norem, people who are defensive pessimists _____
a. perform better when people encourage them to be more optimistic b. harness their anxiety in ways that help them achieve the results that they desire c. tend to feel paralyzed by anxiety when faced with difficult tasks d. live in a state of constant chaos and confusion