Messages flowing downward such as information about procedures, equipment, or customer service generally use ________

Flash Designs is an apparel manufacturing company and has adopted a franchising model to distribute and sells its garments

The company recently received complaints from a particular franchisee that another competing franchisee was infringing on its territory. What type of conflict is this?

Essential-Beauty considers one of its most important competitors to be Look-Lovely, another marketer of high-end makeup and skin care products sold in drug stores

Based on this, it is most accurate to say that Look-Lovely and Essential-Beauty are both ________. A) niche marketers B) in the same strategic group C) distant competitors D) overall cost leaders E) market followers