Discuss the values of honesty, loyalty, and fairness in the PRSA Member Code of Ethics 2000
What will be an ideal response?
• Honesty boils down to telling the truth, to not lying. It requires a tactful diplomatic but emphatic "no" when a client asks for "embellishment" of facts.
• Loyalty means remaining constant in obligations to current clients even in the face of competing clients offering more money to do work for them.
• Fairness means dealing fairly with employers, competitors, peers, vendors, the media, and the general public. It also means respecting all opinions and supporting the right of free expression.
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What is the purpose of mining editorial calendars? What is the process marketers should follow in employing editorial calendars for MPR purposes?
What will be an ideal response?
PPACA has mandated that the "donut hole," which is the gap in Medicare Part D prescription drug coverage, must decrease each year until it reaches no more than which of the following?
A) 10 percent of the prescription drug medication cost B) 15 percent of the prescription drug medication cost C) 20 percent of the prescription drug medication cost D) 25 percent of the prescription drug medication cost