The marketing researcher must develop response formats that are very clear and that are used identically by the various respondents. This process is known as ________

Because of security concerns, files should be sent

A) as word processor files. B) as emails. C) as PDF files. D) using embedded links. E) as an Adobe Acrobat file.

_____ are numeric measurements (values) that represent a specific business aspect or activity

Fill in the blank(s) with correct word