________ refers to measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved

The Bledsoe Marketing Research group has been hired to administer a series of questions to shoppers in a local mall. If questions on the survey questionnaire have only two possible responses (such as "yes/no"), what type of questions are these?

What will be an ideal response?

Although upward social mobility was possible in Britain, it could not normally be achieved in one generation

Indicate whether the statement is true or false.