When you compare your product to the competition
a. Never use a head to head comparison
b. If you are the market leader, don’t compare yourself to number two
c. Always claim you are number one in your category
d. Don’t make any strong claims to avoid lawsuits
b. If you are the market leader, don’t compare yourself to number two
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________ can be defined as your preconception about whether you are "for" or "against" a speaker, occasion, or topic
What will be an ideal response?
A new regional manager is ready to practice giving her report to the annual meeting, but is not exactly sure how. She should be advised to rehearse it
a. by reading the preparation outline aloud. b. in separate parts in order to make it simpler. c. by memorizing it word for word. d. from beginning to end, including leaving and returning to her seat.