Use Scenario 2.4 to solve this problem. What does the company save each month by selecting this low-cost option (for monthly requirements of 3,000 units)?

Ivan was interested in buying a 40 acre parcel of commercially zoned property offered for sale by Land Co. He thought he might build a professional office complex, but would not know for sure until he consulted with soil engineers and architects. To make certain that the property was not taken off the market or sold to another buyer while he was deciding, he gave Land Co. $15,000 to keep the offer open for 3 months. This is an example of a __________________

a. Merchant's firm offer b. Option contract c. Preliminary negotiation d. Bargained for exchange

Which of the following is the focus of push marketing at the maturity stage of the product life

cycle? A) exhibition of product superiority over competitors' offerings B) payment of a minimal fee to retailers to include the product in their store C) familiarization of consumers with product functionality D) product demonstration by company representatives at retailer stores