According to the AMA definition of marketing, who benefits from marketing activities? (Select all that apply)
A. government regulators
B. customers
C. society at large
D. partners
customers society at large partners
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Which of the following is true of the act-of-state doctrine?
A) State-regulated models discourage price-fixing and collaboration among competitors. B) When the illegal conduct is that of a foreign government, the courts are permitted to examine and decide the merits of any claim alleged. C) It forbids courts of the United States from evaluating the lawfulness of acts of foreign sovereigns performed within their own territories. D) It forbids the merger of foreign companies that have significant sales in the United States.
Porter's Five Forces Model is used to evaluate competition based on which 5 aspects?
A) research and development, cost, legal regulations, suppliers, customers B) immediate rivals, potential entrants, customers, suppliers, and substitute products C) potential entrants, customers, suppliers, legal regulations, and cost D) immediate rivals, potential entrants, cost, substitute products, and legal regulations E) cost, legal regulations, advertising effectiveness, potential entrants, and immediate rivals