A ____________ appeal centers on benefits an offering can provide to a customer.
A. Fantasy
B. Rational
C. Desire
D. Lifestyle
E. Slice of life
B. Rational
Business
You might also like to view...
The reluctance of Congress to tinker with tax rates and deductions has virtually eliminated tax risk for U.S. businesses
Indicate whether the statement is true or false.
Business
Refer to Table 9.1. The headphones the international guests are wearing exemplify which element of the communications model?
A) Encoding B) Channel C) Decoding D) Feedback
Business