A ____________ appeal centers on benefits an offering can provide to a customer.

A. Fantasy
B. Rational
C. Desire
D. Lifestyle
E. Slice of life

B. Rational

Business

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The reluctance of Congress to tinker with tax rates and deductions has virtually eliminated tax risk for U.S. businesses

Indicate whether the statement is true or false.

Business

Refer to Table 9.1. The headphones the international guests are wearing exemplify which element of the communications model?

A) Encoding B) Channel C) Decoding D) Feedback

Business