In the Big Five Model of personality, conscientiousness refers to ________
A) the degree to which someone is calm, enthusiastic, and secure (positive) or tense, nervous, depressed, and insecure (negative)
B) the degree to which someone is sociable, talkative, assertive, and comfortable in relationships with others
C) the degree to which someone is reliable, responsible, dependable, persistent, and achievement oriented
D) the degree of influence the individual believes he or she has over certain factors
Answer: C
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An ad in a trade magazine targeted to veterinarians urges them to prescribe Hepato for cats and dogs with damaged livers. This ad was placed by the product's manufacturer. This ad is an example of how manufacturers use which type of strategy?
a. push b. kinetic c. pull d. inertia
Which section of the marketing research report presents the findings of the research, organized around the objectives of the study?
A) body B) results C) conclusions D) recommendations E) none of the above