Which of these six situational news values describes why millions of people seek out and share news of celebrities?

a. prominence
b. fame factor
c. gossip
d. Kardashian effect

a. prominence

Communication & Mass Media

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Natural presumption is established by observing the order of nature or common

practice. Indicate whether the statement is true or false

Communication & Mass Media

When developing message strategy, be sure to consider all of the following, EXCEPT:

a. Intention b. Brand promise c. Manner, mood and tone d. Marketplace competition

Communication & Mass Media