A penetration pricing strategy is called _____ pricing when it implements the premise that a lower-than-market price will attract buyers and move a brand from an unknown newcomer to brand-recognition or brand-preference stage

A) market-plus
B) market-minus
C) EDLP
D) FOB

B

Business

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Without careful and early attention to page layout, a text might __________________

a. not fit within prescribed limits b. turn out more creatively c. be published incorrectly d. be too expensive to print

Business

An additional perk of a private equity firm is that the profits for both CEOs and the partners are taxed at the 15% capital gains rate rather than the 35% rate they would suffer if the income was received as income

Indicate whether the statement is true or false

Business