Explain the social marketing concept and discuss two examples of its use
What will be an ideal response?
According to the social marketing concept, marketing techniques can be used for more than selling and making a profit; they can also be used to promote causes that improve the lives of individuals and society. For example, the TRUTH antismoking campaign has used a variety of traditional and nontraditional marketing techniques to make clear the negative effects of smoking. Mothers Against Drunk Driving has similarly used marketing campaigns to encourage parents to talk with their teenage children about the dangers of drinking and driving. (Examples will vary.)
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Compared to traditional goods, digital goods have:
A) greater pricing flexibility. B) lower marketing costs. C) higher production costs. D) higher inventory costs. E) higher marginal costs.
Interest on a promissory note is recognized when the note is issued
Indicate whether the statement is true or false