You recently went to a performance which was so captivating that you realized you had actually become part of the performance. Which of Ngugi's categories encapsulates this idea?

A. Place/Setting
B. Content
C. Audience
D. Intention/Goal

C

Communication & Mass Media

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If you are feeling stressed and decide to watch a comedy show on television to relax, which of the following theories applies?

a. Uses and gratification theory b. Agenda setting theory c. Cultivation theory d. None of these

Communication & Mass Media

The PR practitionersof Xenexia conduct a technical festival for undergraduate students at various universities in the same city. They are asked to evaluate the audience's attitudes and ideas before and after the event

What action should the PR team take to achieve this result? a. Conduct a benchmark survey b. Measure production/distribution c. Evaluate media impressions d. Assess value equivalency

Communication & Mass Media