Aric purchased a digital camera at a significant discount. Though the camera did not have all of the features he had wanted, he was pleased with the reduced price
Aric thought the photos he took with the camera were of a high quality, but he was disappointed that the camera did not have a larger memory and that its batteries needed to be replaced so frequently. Aric is best described as a ________ customer.
A) loyal
B) delighted
C) defecting
D) product champion
E) switchable
E
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PR can have a strong impact on public awareness at a much higher cost than advertising can
Indicate whether the statement is true or false
One method for a factory to gain operational focus is to:
A) build large enough factories to produce all products and services the company offers. B) hire more specialists and supervisors to control the operations. C) reorganize existing facilities to the plant-within-plant approach. D) remodel stores to create the effect of many small boutiques under one roof.