_______________ encourages the use of virtually all communication channels available to the advertiser

a. Integrated marketing communication
b. Hard-sell advertising
c. Soft-sell advertising
d. Viral marketing

a

Communication & Mass Media

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Content oriented listeners like brief, short messages

Indicate whether the statement is true or false

Communication & Mass Media

“Digital technologies that allow people to connect, interact, produce and share content” is the definition of which of the following?

A. memes B. reinvention C. relative advantage D. social media

Communication & Mass Media