Traditionally, mass communication is defined as the technology-assisted transmission of messages to

A) print journalists.
B) interpersonal audiences.
C) mass audiences.
D) only niche audiences.

Answer: C

Communication & Mass Media

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Indicate whether the statement is true or false.

Communication & Mass Media

Research into newspaper readership is composed primarily of the following types of studies except:

a) Reader profiles b) Reader-non reader studies c) Cultivation effects d) Uses and gratification studies

Communication & Mass Media