Traditionally, mass communication is defined as the technology-assisted transmission of messages to
A) print journalists.
B) interpersonal audiences.
C) mass audiences.
D) only niche audiences.
Answer: C
Communication & Mass Media
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Indicate whether the statement is true or false.
Communication & Mass Media
Research into newspaper readership is composed primarily of the following types of studies except:
a) Reader profiles b) Reader-non reader studies c) Cultivation effects d) Uses and gratification studies
Communication & Mass Media