Which of the following strategies would a company most likely use to increase customer perceived value?
A) decreasing the variety of offered services
B) reducing data mining practices
C) lowering prices
D) "firing" unprofitable customers
E) limiting customer experiences with a brand
C
Business
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Which of the following is an advantage of online research?
A) Samples are generally representative of the target population. B) Members of online panels and communities tend to have low turnover. C) Online research is relatively free of technological problems and inconsistencies. D) People tend to be honest and thoughtful online. E) Online research is slow but gathers detailed information.
Business
To combat defensive responses, supervisors should try all of the following EXCEPT:
A. Be empathetic B. Be defensive C. Minimize threat D. Encourage participation
Business