Which of the following statements about the use of a separate sales force to handle key accounts is true?
A. This is a relatively low cost approach for making sure someone services the company's largest customers high in the organizational hierarchy
B. National sales force members are always treated as equal to the company's regular sales force
C. The national sales force typically consists of the company's most experienced and talented salespeople
D. The national sales force is typically overworked because of the demands placed on it by its major accounts
E. In many companies, the regular sales force serves as a motivator to the national sales force
Ans: C. The national sales force typically consists of the company's most experienced and talented salespeople
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To complement a business's internal financial performance metrics, a business needs a parallel set of external marketing metrics to track its market-based performance
Indicate whether the statement is true or false
Which of the following factors creates a potential market for new products?
A. Rising inflation B. Affluent consumers C. Lack of competition among firms D. Firms suffering from first-mover disadvantages E. Declining demand