Among the purposes of defensive strategies are to:
a. aggressively retaliate against rivals pursuing offensive strategies and prevent price wars.
b. restrict a competitive attack by a challenger, weaken the impact of any attack that occurs, and influence challengers to aim their offensive efforts at other rivals.
c. guard against adverse changes in the company's macro-environment and insulate the company from the impact of industry-driving forces.
d. strengthen a company's competitive advantage and reduce its exposure to business risk.
e. eliminate a company's resource weaknesses and competitive deficiencies, thereby making it invulnerable to competitive attack from would-be challengers.
Answer: b. restrict a competitive attack by a challenger, weaken the impact of any attack that occurs, and influence challengers to aim their offensive efforts at other rivals.
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