Bree, a consumer products company, foresees the decline of one of its products "Cappa"a brand of instant coffee
The public relations firm advises the company to change the packaging and color of the product and rename the product "Frappie". The makeover boosted sales and revenue of the product. What type of service does the PR firm provide here?
a) Branding and corporate reputation
b) Research and marketing evaluation
c) Marketing and advertising communication
d) Crisis and action communication
a
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In the general organization of a PR plan, which section expresses the planner's approach to the situation?
a. Statement of principles b. Conclusion c. Title page d. Executive summary
When a person develops a psychological gender identity beyond that associated with stereotypical masculinity or femininity, this process is termed
A. socialization. B. sex-role modeling. C. cognitive development. D. gender transcendence.