Labels that contain standard promotional claims such as new, improved, and super are examples of what type of labels?

Neal Murphy sells his company's unique gift items on television programs and entire channels dedicated to selling goods and services. Neal is using ________.

A) direct-response television advertising B) Internet-based infomercials C) B2B online marketing D) prime-time selling E) vodcasting

In general, a superordinate goal is a replacement goal for the goals of all functional groups involved in the project

Indicate whether the statement is true or false