Pathos refers to emotional appeals such as fear and compassion

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Communication & Mass Media

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That job attitudes are a matter of fit between a person's individual needs and the specific characteristics of a given job are both tenets of

a. Social Informational Processing theory. b. Maslow's Hierarchy of Needs theory. c. Motivation-Hygiene theory. d. Skinner's positive reinforcement theory.

Communication & Mass Media

The leaders of the American Revolution were brilliant strategists who understood the importance of public opinion

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Communication & Mass Media