According to the CAGE framework, what are the industries and products affected by cultural,

administrative, geographic, and economic distance?

What will be an ideal response?

Cultural Distance
Products that have high linguistic content (TV)
Products that affect cultural or national identity of consumers (foods)
Products that feature variety in terms of size (cars), standards (electrical appliances), or packaging
Products that carry country-specific quality associations (wines)
Administrative Distance
Government involvement is high in industries that are:
? Producers of staple goods (electricity)
? Producers of other "entitlements" (drugs)
? Large employers (farming)
? Large suppliers to government (mass transportation)
? National champions (aerospace)
? Vital to national security (telecom)
? Exploiters of natural resources (oil, mining)
? Subject to high sunk costs (infrastructure)
Geographic Distance
Products that have a low value-of-weight or bulk ratio (cement)
Products that are fragile or perishable (glass, fruit)
Products in which communications and connectivity are important (financial services)
Products in which local supervision and operational requirements are high (many services)
Economic Distance
Nature of demand varies with income level (cars)
Economies of standardization or scale are important (mobile phones)
Labor and other factor cost differences are salient (garments)
Distribution or business systems are different (insurance)
Companies need to be responsive and agile (home appliances)

Business

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