Getting in-depth information straight from an expert, customer, or other interested party can be a great method for collecting primary information

John is getting ready to conduct a store audit. He makes a list of key variables measured in a store audit. Which of the following is NOT one of them?

a. Beginning and ending inventory levels b. Sales receipts c. Point-of-purchase displays d. Consumer attitudes toward store displays e. In-store promotions

A(n) ________ corporate bond will pay a ________ return

A) lower-rated; higher B) higher-rated; higher C) lower-rated; lower D) unrated; lower