What are three of the guiding principles for storytelling in animation or motion?

What will be an ideal response?

Answers will vary but may include any three of the following:Start with an idea based on an insight.Plan during pre-production;create a visual creative brief board as a reference.Your ad idea should drive the visual style and music choices.Experiment with contrasting visual elements.Craft the animated or film world to make it believable as an entity unto itself. Give credence and new life to old rules of animation.Time-based media allow you to show change: growth, shrinkage, transformation, metamorphosis, alteration, etc.The conceptual interplay between spoken words or typography and the images and sound in an animation, film, or motion piece should be synergistic.Consider starting with music.Start with the end, the last frame.