A sole proprietor generally pays only personal income taxes on profits

On March 31, 2017, Park Place, Inc shows the following data on its balance sheet

Stockholders' Equity Common Stock, $1 Par, 1,180,000 shares authorized 240,000 shares issued, 230,000 shares outstanding $240,000 Paid-In Capital in Excess of Par-Common 2,560,000 Retained Earnings 4,790,000 Treasury stock, 15,000 shares at $40 -600,000 Total Stockholder's Equity $6,990,000 Assume that Park Place sells 1,500 shares of treasury stock at $33 per share. What is total stockholders' equity after this transaction? A) $6,940,500 B) $7,039,500 C) $6,979,500 D) $7,000,500

Different marketing activities are appropriate for different marketing objectives and different stages of the purchase funnel. Which of the following activities would be most appropriate at the loyalty stage of the purchase funnel?

A) reward programs B) mail-in rebates C) direct mail offers D) banner advertisements E) search engine advertisements