Using crowdsourcing to develop advertisements includes the following advantages, except:
A) creating buzz surrounding a contest or the consumer-generated ad
B) getting consumers involved
C) lower costs
D) getting ideas from individuals who purchase and use the product
C
Business
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The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through an open call best describes
A) social advertising. B) crowdsourcing. C) social remediation. D) collective marketing.
Business
Describe how communities of practice and brand communities can benefit companies
What will be an ideal response?
Business