What is cause-related marketing? Illustrate with examples

What will be an ideal response?

To exercise their social responsibility and build more positive images, many companies are now linking themselves to worthwhile causes. Some companies are founded entirely on cause-related missions. Under the concept of "values-led business" or "caring capitalism," their mission is to use business to make the world a better place. Cause-related marketing has become a primary form of corporate giving. It lets companies "do well by doing good" by linking purchases of the company's products or services with benefiting worthwhile causes or charitable organizations.
The P&G Tide Loads of Hope program provides mobile laundromats and loads of clean laundry to families in disaster-stricken areas—P&G washes, dries, and folds clothes for these families for free. Down the street, needy people will probably find the P&G Duracell Power Relief Trailer, which provides free batteries and flashlights as well as charging stations for phones and laptops.