Erik is a manager who finds it difficult to balance the key dimensions of leadership. He is unaware of when he is being too forceful, or too empowering. He finds himself spending too much time either strategizing or focusing on operations. Ideally, he is supposed to find a balance between the two dimensions of leadership. Which of the following assessment instruments would enable Erik to find the right balance?

Which of the following is true of consumers in the new marketing communications model?

A) They are more reliant on traditional methods of marketing for product information. B) They are less informed than before about companies and product marketing techniques. C) They are more reliant on mass-media marketing methods for product information. D) They are less powerful than before in affecting the way a company markets its products. E) They are better equipped to find product and brand information on their own.

Social status is determined by family heritage, income, and occupation

Indicate whether the statement is true or false